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Across Asia and the Pacific, women perform more than four times the unpaid care work done by men, and this difference accelerated during the Covid-19 pandemic. Meanwhile, the market size and investment potential of the care sector is growing.This paper is written primarily for investors. It seeks to increase interest in, and drive capital allocation to, the growing care economy (and, particularly, childcare and eldercare) in South and Southeast Asia.Most notably, it presents the range of care business models that meet the interests and appetites of a wide range of investors, offers a framework for investors to understand the opportunities available to them in the care economy, and presents entry points for investors to start investing in the care economy today.